Hoping for traffic to website is slow paced game. The wasted time that can never be bought back. The sales and delivery team is standing still. The payroll keeps going.

Now you can either pitch to any Joe on the streets, do cold call OR pay to get leads to your website. Both ways work, the question is which is more effective and saves you time?

Google Ads is easy to do, what's troubling is the ads creative, finding an angle of attack and writing persuasive content. We rely on basic human behaviour and psychology to sell the click.